Jurassic Invests $3M Into Roobrik

Today, we’re excited to announce $3.0m investment into Roobrik, a Durham, NC-based software company that provides a sales & marketing automation platform to senior living communities in North America.

In November of 2013, CEO Nate O’Keefe co-founded Roobrik after experiencing difficulty navigating care decisions for family members and “panic-Googling” concerns first hand. Through Health Decision tools, he saw a massive opportunity to create value for many individuals and their loved ones as they navigated care. In late 2018, Roobrik specialized in Senior Living and has become a trusted market leader for Senior Living Communities nationwide, partnering with 130+ organizations, 1,300+ communities. Roobrik enhances the customer acquisition process for businesses in the space through decision-making assessment software that enables individuals and their loved ones to make informed decisions.

We invested in Roobrik after building confidence and trust over a 2-year+ relationship with Nate. As a high-growth, profitable local company with a strong culture and an incredible history of customer retention, Roobrik is a great fit within Jurassic’s sweet spot. As former founders and operators of a marketing automation platform, Jurassic is excited to offer experience and connections, alongside capital, as we help Roobrik to grow, scale and reach its goals.

From Nate O’Keefe, co-founder and CEO:

“We’ve spent the past four years focused on building a strong recurring revenue business, supporting the growing senior living industry. As we reached a recent revenue milestone, Jurassic emerged as an ideal partner for this next phase,” said O’Keefe. “The team at Jurassic brings recent, relative experience in accelerating growth for marketing technology companies, with a right-sized deal structure for where we are today.”

You can read more about Roobrik at Roobrik.com.

Onward!

Kevin, Joe, and Chrissy